Making Financial Data Actually Make Sense

We started in 2019 because spreadsheets alone weren't cutting it anymore. Businesses needed someone who could translate numbers into decisions.

How We Got Here

Back in early 2019, our founder Kasem Phutrakul was working with a manufacturing client who had mountains of financial data but zero clarity. They knew their numbers but couldn't see the patterns that mattered.

That's when it clicked. Most businesses in Thailand's growing economy weren't struggling with accounting. They were drowning in data without context. So we built viewlytaply around one simple idea: present analysis results that people can actually use.

Six years later, we're still doing exactly that. Just with better tools and a deeper understanding of what makes financial analysis genuinely helpful.

Financial analysis dashboard showing quarterly performance metrics

What Drives Our Work

These aren't just words on a wall. They're how we approach every client project and internal decision.

Clarity Over Complexity

We could make things sound complicated. Instead, we explain cash flow trends in ways that help you decide what to do next Tuesday.

Context Matters

Your industry has specific patterns. Your business cycle has quirks. Generic analysis misses what's important. We don't.

Honest Insights

Sometimes the data shows problems you weren't expecting. We tell you anyway, then help you figure out what to do about it.

Kasem Phutrakul, founder and lead financial analyst at viewlytaply

Kasem Phutrakul

Founder & Lead Analyst

Kasem spent eight years at a regional investment firm before starting viewlytaply. He got tired of seeing good businesses make weak decisions because their financial analysis was either too generic or too academic.

His background in corporate finance means he knows what questions matter. His experience working with Thai SMEs means he knows how to present answers in ways that actually help.

When he's not analyzing financial statements, he's probably testing new data visualization approaches or explaining to his kids why budgets matter.

Team collaborating on financial trend analysis with detailed charts
Close-up of quarterly financial performance visualization

Our Process

We don't follow rigid frameworks. Every business has different priorities. But our general approach stays consistent because it works.

First, we figure out what decisions you're trying to make. Not what data you have, but what you need to decide. That shapes everything else.

  • Review your existing financial data to spot patterns and gaps
  • Identify which metrics actually impact your business decisions
  • Build analysis frameworks specific to your industry context
  • Present findings in formats you can discuss with your team
  • Adjust our approach based on what you're learning

Most clients start seeing clearer patterns within the first month. By quarter two, they're making faster decisions with more confidence.

Let's Talk About Your Numbers

We're currently scheduling client consultations for Q3 2025. If you're looking for financial analysis that actually informs decisions rather than just documenting history, we should talk.